Importunity Defined - I like another word, which is rarely used. The word is “importunity”. It means shamelessly to refuse rejection. To have importunity means that rejection no longer bothers you. Importunity and Relationships - You understand if you have importunity, rejection may eventually lead to a friendship if you just have patience. It might become painfully aware to the other person (s) that you’re not going away. Importunity and Class - Because you act with such class, their subconscious mind will not allow them to continue to reject you.